The Most Efficient and Cost-Effective Source for Warm Leads
Real estate investors have their pick of multiple lead sources, channels and ways to get in contact with homeowners, but when it comes to finding motivated leads, not all are created equal.
If we want a business that will give us freedom, financial abundance and long-term steady results, direct mail should be in our arsenal. The reality is, direct mail will always be king. It’s efficient, has less downsides, and has the potential to cut our marketing work in half.
What are the advantages this method has over the other trendier models? How can we do effective direct mail without a massive budget? In this episode, we discuss the marketing channel that puts us in front of the most motivated leads.
With any type of advertising where the contact is inbound, they are asking you for help, not the other way around.
Robert SyfertÂ
Watch the Full Episode Here:
Things We LearnedÂ
- With any form of marketing that is an outbound effort you have to reach out to people and hope they respond. With direct mail, you’re putting out a message so they reach out to you.
- After direct mail, the next best lead is the one that’s already in our database. Those are the people we need to re-engage and follow up with consistently.
- Direct mail is one of the best channels in terms of it’s return-on-investment. Even if the leads aren’t ready today, they are the ones most likely to call us back.Â
- The more super-niched you get in your lists, the less budget you have to put behind direct mail.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Why We Can’t Scale If We Are The Bottleneck
Most of us get into this business because we want freedom and abundance.
Unfortunately, it’s common to find ourselves on a hamster wheel and having to work so much we think we don’t have the capacity to scale. In order to truly have the freedom we seek, scaling is critical.
While scaling looks different to different investors, the goal is the same. It’s to stop being our own bottleneck and to let systems be the driver of our business growth.
What are the simple steps we can take to scale our operation? What is the big lie we need to stop believing? In this episode, I discuss how to get true freedom and abundance by scaling, and how to set the process in motion.
The biggest mindset shift we need to make is stop believing that no one else can do it better than us.
Robert SyfertÂ
Watch the Full Episode Here:
3 Things We LearnedÂ
- If we buy into the lie that we have to do it all in our businesses, we might achieve the financial results we want, but we will very likely burn out.
- Automation allows for so much more to happen for us without taking up more of our time, so we can focus on the things that matter.
- Fire yourself from all your day-to-day specialized jobs so you can put your focus where you’re most effective. Replace yourself from those jobs with good people.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The 80/20 Rule: What We Can Learn From Unsuccessful Investors
The 80/20 rule dictates that 80% of our results in business come from 20% of what we do. Unsuccessful investors find themselves spending too much time on tasks that don’t truly drive growth.
The more dialed in we get, the more effective we become at spending our time on high-value tasks and activities. In a real estate business, there are certain activities that require our focus if we want to be successful. There are ways for us to build leverage into these activities so that they can take up even less of our time.
What is the most valuable activity in our business? How do we use leverage to take care of the 80% we shouldn’t be doing? In this episode, we talk about the importance of the 80/20 rule in our business.
Follow up is the long game, it is the thing that produces the most results but it is also the thing that doesn’t have to take all of your time.
Robert SyfertÂ
Watch the Full Episode Here:
3 Things We LearnedÂ
- You shouldn’t be spending time on anything else except for negotiating and closing deals. That’s what gives you the income, and in turn gives you the freedom to leverage.
- The most essential hire, if we want to dial in our time, is someone that can do prequalifying, data mining and refining.
- Whatever form our follow up takes, the key is to add value and have a call to action.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
5 Simple Steps To Scale
Whether you’re going from investing on the side to full-time, or you want to grow your investing business; it’s impossible for your business to progress without scaling it.Â
Scaling means different things to different people, but in this industry, it’s ultimately about making things run more efficiently and building leverage into our operations. Scaling is how we can truly become CEOs of our businesses and focus our time and energy where it’s most valuable.Â
It doesn’t have to be complicated or expensive to scale. There are a few key points that make all the difference, and if we implement them, we’ll see results quickly.Â
How do we scale up our lead management and communication? What can we do to reduce wasted time in our businesses? In this episode, we share simple actions you can take right now to add efficiency to your business.
Get good at talking to people, the better you get at that, the better you’ll be in this business.
Robert SyfertÂ
Watch the Full Episode Here:
3 Things We LearnedÂ
- Filter your data. We need to go from mass communication to targeting specific groups. It saves time and increases the impact of our marketing.
- Once we have our leads managed, we need to be able to talk to them consistently and effectively.
- If your business is on the path of growth, it will reach a point where you alone cannot do everything. In this case, the next step to scale is hiring someone.Â
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Creating Opportunity in the Post-COVID-19 World w/Jay Conner
The whole world is undergoing unprecedented changes in the wake of COVID-19, and the real estate industry is certainly feeling the immediate effects. In light of such enormous changes, it might seem unwise to continue implementing our prior strategies.Â
We can use this time to reconsider and shift our systems, while staying active and engaged. There are actually still opportunities available for investors, so this isn’t the time to be sitting on the sidelines.
While the Coronavirus is certainly a devastating blow to us all, there is a chance for us to move into a better future. We just have to be willing to keep pushing forward during this time.
In this episode, I share my thoughts on the future of real estate investing with Jay Conner, host of the ‘Real Estate Investing’ Podcast.
Following up with existing leads is a great idea, especially during this time.
Gary Boomershine
Watch the Full Episode Here:
3 Things We LearnedÂ
- Why we shouldn’t use this time to stop operating our businesses
A lot our competitors are using this time to freeze and halt their operations. This gives active investors an opportunity to take advantage of the sudden pause. Now is not the time to watch from the sidelines. - The importance of lead follow up right now
When contacting leads, be sure to start with the oldest ones. 80% of profit comes from between the 5th and 12th interaction with a client – so don’t be afraid to reach out to people who initially said they weren’t interested in selling. - Why we need to consider wholesale
Instead of holding onto tons of properties, focus on keeping only those that offer huge renting opportunities. Now is a great time to start wholesaling properties.
Guest Bio
Jay Conner is a real estate investor and President of The Private Money Authority. WIthout using his own money or credit, Jay has mastered the art of using creative methods to buy and sell properties.Â
For the past 6 years, Jay has been mentoring real estate investing students across the US and Canada. He is also passionate about helping investors take their business to the next level through The Private Money Academy.
Jay is the host of the Real Estate Investing with Jay Conner, the Private Money Guy podcast
To find out more about Jay, head to www.jayconner.comÂ
To take advantage of the Free Gifts mentioned on this episode,Â
Text 925 320 3080 with your name and ‘Jay’Â
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
How to Get Out of the DIY Trap
One of the biggest lies we’ve been taught as entrepreneurs is we need to save money by doing everything ourselves. However, the do-it-yourself option is also a trap.
Is there ever a good reason to do everything ourselves? How can we justify making hires early in our journeys as business owners?
To have successful businesses, we have to think like business owners and leverage wherever we can.
In this episode, we discuss how to get out of the do-it-yourself trap.
Operating lean doesn’t mean doing it all yourself: it means hiring the best person to get it done.
Robert Syfert
Watch the Full Episode Here:
3 Things We LearnedÂ
- As business owners, we need help a lot sooner than we think. By hiring the right people early, we can fast-track our success.
- Operating lean doesn’t mean doing it ourselves – it means hiring smartly and strategically.
- Think like a business owner. Leverage other people’s expertise instead of trying to do everything ourselves.
Links and Books mentioned on this episode:
Text ‘podcast’ to 9253200575 for free information and helpful tools
Rich Dad Poor Dad by Robert Kiyosaki https://www.richdad.com/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Building Your 10X Follow Up Team
It’s a proven fact that the agents and investors who are successful right now in real estate have their follow up system and team in place. That includes a highly functioning group that assists in different roles within the follow up process.Â
Having the intention for outreach is just the first step.Â
If our goal is to generate more profits, increase revenue and improve efficiency in our operations, we need to invest the time and resources into building and staffing our follow up team. We need a direct and multi-person approach to get in front of people, send them messages that resonate with them and get them to respond.Â
In this episode, we discuss what it takes to have a leading follow up process, and we share top-secret bonus tips for making our team’s follow up more effective.
You need a multiple attack approach in order to get in front of people and get them to respond to you.
Robert Syfert
Watch the Full Episode Here:
3 Things We LearnedÂ
- The gap between what’s required and what investors are actually doing to succeed
90% of the money is made after the 6th interaction but only 10% of agents and investors follow up more than twice. The teams that are succeeding have built follow up systems that keep the communication going. - How to be compelling in our follow up
When we do reach out to people, we have to say things that resonate with them. We need unique messages that speak to their problem or pain, and that requires good compelling information and excellent communication frameworks. - Why we have to hit multiple communication channels
Even though email is a good channel to use for follow up, it only gets opened 20% of the time. Not only do we have to be emailing people, we have to reach out across multiple communication lines.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Replay Episode: How to Build Massive Leverage with Jeff Cohn
A lot of factors go into scaling a business effectively and putting the pieces in place that make expansion and results inevitable. Having a team is important, but it can’t be just any team.Â
It has to be a team that understands leverage and executes on it in various areas of the business. In real estate investing, we talk about leveraging other people’s money, we also need to learn to leverage people’s time and expertise.Â
What are the key areas we should be focusing on to make sure we multiply the results we get from our business operations? How can we become more strategic at marketing, and even extend this to our sellers? In this episode, we revisit a great conversation we had on Jeff Cohn’s Team Building Podcast. We talk about the benefits of leverage and how to execute it at a high level.
If you could manage marketing, execute it, and guarantee the lowest price, you could do everything for the cost of one resource.
Gary Boomershine
Watch the Full Episode Here:
3 Things We LearnedÂ
- Why leverage is the key to scale
If we want to build a business that can grow and go the distance, we can’t do it alone. It’s crucial that we use other people’s skills to improve our time management. It multiplies our effectiveness exponentially. - How to make our offers more attractive to sellers
Give sellers the option of selling their home at the ‘investors price’. While it’s lower than what they’d get for a traditional listing, share the benefits of selling at the investors price. - How to optimize marketing costs and operations
Create an integrated, shared marketing team. Streamlining the process allows you to offer great value to clients at lower rates.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Scaling Your Business Requires 10X Follow-Up
One of the biggest questions real estate investors ask is what they need to be doing right now to guarantee that they get deals 30, 60 and 90 days from today. The answer is follow-up.Â
We reap what we sow, and follow up is all the sowing that reaps us the rewards. We need to be able to scale up our follow-up so that we’re maximizing every channel and communication we send out. What are the key channels that require our focus, and how do they increase our money making opportunities?Â
In this episode, we talk about how to scale up our follow-up efforts and how that creates a healthy pipeline of deals.Â
You should be doing follow-up way more often, and in way more channels than you are right now.
Robert SyfertÂ
Watch the Full Episode Here:
3 Things We LearnedÂ
- Even in a market where the response rates are terrible, follow up is what will increase the success of our lead generation.
- If you use one channel as your follow-up source, you miss up to 75% of your opportunity to make more money. In this episode, we provide the 4-5 channels you should be putting time into.
- Call the angry people, they aren’t angry because of you, they are angry because of a financial situation which a real estate investor might be able to help them solve.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Follow-up: A No Today Isn’t A No Tomorrow
Even though it’s been made glaringly clear to us through studies and stats that follow up is where the money is, many investors are doing it ineffectively or not doing it at all.Â
It’s never been more critical to double down on follow-up than it is right now. An uncertain and shifting market causes many changes in the minds of sellers, but there’s no way to leverage that without a follow-up system.Â
How do we interact with leads with the right mindset and understanding of seller psychology? How do we build in automated and low-cost follow-up while still doing our part to stay in touch?
Â
Just because someone said no doesn’t mean no, it just means not yet and not today.
Robert SyfertÂ
Watch the Full Episode Here:
3 Things We LearnedÂ
- Market shifts create trends like panic selling or people moving up their timeline and deciding to sell sooner. This is where follow up is key.
- Expect rejection as part of the process of selling right now, but don’t see it as the final answer. Learn how to lay the groundwork to prepare for when that person is ready to sell.
- Success in follow-up is all about continuing to communicate so you can craft the right message, to the right person at the right time.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.