If You Do Nothing Else in Your Follow Up, Do This
As with any form of sales, follow up is absolutely the most critical element. While it’s important to have variety in our follow up methods – there’s one that stands above the rest, and is also the most effective at connecting with people.
We must use the phone in our follow up, especially texting.
Texting is the most effective, efficient, and scalable follow up method; and it’s most likely to elicit a response from people. This is a part of the follow-up system that we simply can’t skip.
What makes texting such a powerful follow up tool? How can we build it into our marketing and outreach operations? In this episode, I share the one thing you should be doing in your follow up process.
The whole purpose of follow up is being there when they are ready. Until they know, like and trust you, they may not do business with you.
Robert Syfert
Watch the Full Episode Here:
Three Things We Learned
- Most deals are not done on the first contact. There should be multiple touch points included in our follow up sequence, including email, traditional mail, voicemail drops and text messages.
- Texting is a simple way to gauge where someone is and if they’re ready to sell. By contacting them regularly, they get to know, like and trust us.
- If we’re going to use text messages in our follow up, there has to be a consistent pattern of contact. Block out time in your schedule to make sure you’re always doing phone calls or voicemail drops. We can also hire someone to text for us.
Voicemail Drops: Are They the Silver Bullets for Higher Closing Rates?
As we scale our investing businesses, automation has to become a crucial part of our operations, especially on the lead generation and marketing front. One of the most effective ways to scale our lead generation is through the use of voicemail drops.
On a lower level of business, we can get by with just calling people, but this is unsustainable as we grow. Voicemail drops can be as effective as actually having a conversation on the phone because they get to connect with us through our voices.
Including voicemail drops in our follow-up sequence significantly boosts our business and gives us more opportunities to build a deeper connection with our leads.
Where do voicemail drops fit into our 10X follow-up plan? How do they make our marketing feel more human and personal? In this episode, I talk about the power of using voicemail drops in our follow up.
A flawless follow-up machine has to include voicemail drops. If it doesn’t, we’re missing the boat and the opportunity to close more deals.
Robert Syfert
Watch the Full Episode Here:
Three Things We Learned
- Anytime you’re going to send a text message, you should be sending a voicemail within the same timeframe. It allows them to hear our voice and feel more connected with us even if we didn’t have an actual conversation with them.
- Respond to people using the phone number we originally contacted them with. They have to see the same number and talk to the same person who first reached out.
- The laws of voicemail drops differ from state-to-state. To be on the safe side, check with your TCPA attorney in your area to verify the restrictions and what you can do.
3 Keys To Building A Team You Actually Trust
As you grow your business, it becomes critical to build a team around you that allows you to focus on the most productive use of your time. For this, we need to bring in the right kind of talent and if we want to hire and retain the best people, there are certain pieces that need to be in place first.
Without these pieces, it’s hard for the people we hire to succeed and help us achieve our business goals.
Why is it so important for us to have standardized procedures in our operations? What are the key metrics we need to focus on? How do we hold the people we hire accountable? In this episode, I discuss the 3 critical pieces your business needs to have so you can scale a trustable team.
If you don’t know your metrics, you won’t know what’s actually making you money.
Robert Syfert
Watch the Full Episode Here:
Three Things We Learned
- Don’t wait to hire until you have problems and fires to put out. If you’re prepared, you’ll be able to spot a trend fast and hire people early.
- You already have a way you run your day and things you do everyday in your business. That is your system, it already exists. If you document it, a hire can be trained on it.
- If we bring in people without systems, processes and metrics, we’re putting them into a chaotic environment. They won’t succeed and they won’t last.
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Why You Don’t Need More Leads
If you’re an active real estate investor looking for a way to scale, your first thought is to invest in more lead lists, and turn onto the next marketing channel. If you have a database or CRM, you don’t necessarily need more leads; there’s a ton of business already available to you that you can tap into.
The truth is, many investors drop the ball when it comes to lead follow up, so we might be missing out on the gold that’s already in front of us. Going back and refreshing these leads is a highly productive activity.
Where do we look for these leads and how do we reactivate them? In this episode, I share how to quickly and easily increase your leads without investing in new ones.
Reactivating and re-engaging with older leads in your database is the best list you’ll ever buy.
Robert Syfert
Watch the Full Episode Here:
Three Things We Learned
- If you haven’t automated your outreach, you probably have many leads sitting in your CRM waiting for follow-up. These are the names you need to start re-engaging with.
- Old leads in our databases are people who have already expressed interest at some point. That means we’re already in conversation with them, so we don’t have to ask them to opt in again.
- Our databases are going to have people we didn’t follow up with, people no one has been in contact with or people who weren’t ready to sell before and are ready now. That’s why we have to re-engage with them consistently as their needs change.
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The Most Efficient and Cost-Effective Source for Warm Leads
Real estate investors have their pick of multiple lead sources, channels and ways to get in contact with homeowners, but when it comes to finding motivated leads, not all are created equal.
If we want a business that will give us freedom, financial abundance and long-term steady results, direct mail should be in our arsenal. The reality is, direct mail will always be king. It’s efficient, has less downsides, and has the potential to cut our marketing work in half.
What are the advantages this method has over the other trendier models? How can we do effective direct mail without a massive budget? In this episode, we discuss the marketing channel that puts us in front of the most motivated leads.
With any type of advertising where the contact is inbound, they are asking you for help, not the other way around.
Robert Syfert
Watch the Full Episode Here:
Things We Learned
- With any form of marketing that is an outbound effort you have to reach out to people and hope they respond. With direct mail, you’re putting out a message so they reach out to you.
- After direct mail, the next best lead is the one that’s already in our database. Those are the people we need to re-engage and follow up with consistently.
- Direct mail is one of the best channels in terms of it’s return-on-investment. Even if the leads aren’t ready today, they are the ones most likely to call us back.
- The more super-niched you get in your lists, the less budget you have to put behind direct mail.
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Why We Can’t Scale If We Are The Bottleneck
Most of us get into this business because we want freedom and abundance.
Unfortunately, it’s common to find ourselves on a hamster wheel and having to work so much we think we don’t have the capacity to scale. In order to truly have the freedom we seek, scaling is critical.
While scaling looks different to different investors, the goal is the same. It’s to stop being our own bottleneck and to let systems be the driver of our business growth.
What are the simple steps we can take to scale our operation? What is the big lie we need to stop believing? In this episode, I discuss how to get true freedom and abundance by scaling, and how to set the process in motion.
The biggest mindset shift we need to make is stop believing that no one else can do it better than us.
Robert Syfert
Watch the Full Episode Here:
3 Things We Learned
- If we buy into the lie that we have to do it all in our businesses, we might achieve the financial results we want, but we will very likely burn out.
- Automation allows for so much more to happen for us without taking up more of our time, so we can focus on the things that matter.
- Fire yourself from all your day-to-day specialized jobs so you can put your focus where you’re most effective. Replace yourself from those jobs with good people.
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The 80/20 Rule: What We Can Learn From Unsuccessful Investors
The 80/20 rule dictates that 80% of our results in business come from 20% of what we do. Unsuccessful investors find themselves spending too much time on tasks that don’t truly drive growth.
The more dialed in we get, the more effective we become at spending our time on high-value tasks and activities. In a real estate business, there are certain activities that require our focus if we want to be successful. There are ways for us to build leverage into these activities so that they can take up even less of our time.
What is the most valuable activity in our business? How do we use leverage to take care of the 80% we shouldn’t be doing? In this episode, we talk about the importance of the 80/20 rule in our business.
Follow up is the long game, it is the thing that produces the most results but it is also the thing that doesn’t have to take all of your time.
Robert Syfert
Watch the Full Episode Here:
3 Things We Learned
- You shouldn’t be spending time on anything else except for negotiating and closing deals. That’s what gives you the income, and in turn gives you the freedom to leverage.
- The most essential hire, if we want to dial in our time, is someone that can do prequalifying, data mining and refining.
- Whatever form our follow up takes, the key is to add value and have a call to action.
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
5 Simple Steps To Scale
Whether you’re going from investing on the side to full-time, or you want to grow your investing business; it’s impossible for your business to progress without scaling it.
Scaling means different things to different people, but in this industry, it’s ultimately about making things run more efficiently and building leverage into our operations. Scaling is how we can truly become CEOs of our businesses and focus our time and energy where it’s most valuable.
It doesn’t have to be complicated or expensive to scale. There are a few key points that make all the difference, and if we implement them, we’ll see results quickly.
How do we scale up our lead management and communication? What can we do to reduce wasted time in our businesses? In this episode, we share simple actions you can take right now to add efficiency to your business.
Get good at talking to people, the better you get at that, the better you’ll be in this business.
Robert Syfert
Watch the Full Episode Here:
3 Things We Learned
- Filter your data. We need to go from mass communication to targeting specific groups. It saves time and increases the impact of our marketing.
- Once we have our leads managed, we need to be able to talk to them consistently and effectively.
- If your business is on the path of growth, it will reach a point where you alone cannot do everything. In this case, the next step to scale is hiring someone.
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Creating Opportunity in the Post-COVID-19 World w/Jay Conner
The whole world is undergoing unprecedented changes in the wake of COVID-19, and the real estate industry is certainly feeling the immediate effects. In light of such enormous changes, it might seem unwise to continue implementing our prior strategies.
We can use this time to reconsider and shift our systems, while staying active and engaged. There are actually still opportunities available for investors, so this isn’t the time to be sitting on the sidelines.
While the Coronavirus is certainly a devastating blow to us all, there is a chance for us to move into a better future. We just have to be willing to keep pushing forward during this time.
In this episode, I share my thoughts on the future of real estate investing with Jay Conner, host of the ‘Real Estate Investing’ Podcast.
Following up with existing leads is a great idea, especially during this time.
Gary Boomershine
Watch the Full Episode Here:
3 Things We Learned
- Why we shouldn’t use this time to stop operating our businesses
A lot our competitors are using this time to freeze and halt their operations. This gives active investors an opportunity to take advantage of the sudden pause. Now is not the time to watch from the sidelines. - The importance of lead follow up right now
When contacting leads, be sure to start with the oldest ones. 80% of profit comes from between the 5th and 12th interaction with a client – so don’t be afraid to reach out to people who initially said they weren’t interested in selling. - Why we need to consider wholesale
Instead of holding onto tons of properties, focus on keeping only those that offer huge renting opportunities. Now is a great time to start wholesaling properties.
Guest Bio
Jay Conner is a real estate investor and President of The Private Money Authority. WIthout using his own money or credit, Jay has mastered the art of using creative methods to buy and sell properties.
For the past 6 years, Jay has been mentoring real estate investing students across the US and Canada. He is also passionate about helping investors take their business to the next level through The Private Money Academy.
Jay is the host of the Real Estate Investing with Jay Conner, the Private Money Guy podcast
To find out more about Jay, head to www.jayconner.com
To take advantage of the Free Gifts mentioned on this episode,
Text 925 320 3080 with your name and ‘Jay’
And go to facebook.com/groups/reibeacon
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
How to Get Out of the DIY Trap
One of the biggest lies we’ve been taught as entrepreneurs is we need to save money by doing everything ourselves. However, the do-it-yourself option is also a trap.
Is there ever a good reason to do everything ourselves? How can we justify making hires early in our journeys as business owners?
To have successful businesses, we have to think like business owners and leverage wherever we can.
In this episode, we discuss how to get out of the do-it-yourself trap.
Operating lean doesn’t mean doing it all yourself: it means hiring the best person to get it done.
Robert Syfert
Watch the Full Episode Here:
3 Things We Learned
- As business owners, we need help a lot sooner than we think. By hiring the right people early, we can fast-track our success.
- Operating lean doesn’t mean doing it ourselves – it means hiring smartly and strategically.
- Think like a business owner. Leverage other people’s expertise instead of trying to do everything ourselves.
Guest Bio:
Robert Syfert is the Owner and President of USA Portfolio Real Estate. He is also the Owner and President of Portfolio Property Management. Robert is a member of the Real Estate World Wide (REWW) Mentorship Team.
To find out more about Robert, head to: https://www.linkedin.com/in/rsyfert
Links and Books mentioned on this episode:
Text ‘podcast’ to 9253200575 for free information and helpful tools
Rich Dad Poor Dad by Robert Kiyosaki https://www.richdad.com/
Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic.
https://www.facebook.com/groups/reibeacon/
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.