When it comes to our prospecting efforts, there are two approaches we can take – general or targeted.
It’s easy to think that going general is better, cheaper and smarter, but that could contribute to a lack of results. Narrowing our focus and refining our data upfront will actually get us a higher return on our overall efforts.
But how narrow and targeted can we get? How can we achieve more by refining the kind of properties we go after?
In this episode, you’ll learn how to improve your marketing results by getting more specific.
When it comes to direct mail, the less you can do, the more highly targeted you are, the better your results will be.
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- The key to finding the opportunities in our markets
How do we identify a good neighborhood that has a wealth of opportunities for both traditional sales and investing deals?
- Why a targeted list leads to more opportunity
How do we get a better ROI by spending more time and money upfront to get the most whittled-down targeted lists?
- When we should consider spending more on our marketing
At what point in the lead gen process should we consider spending money on tip-of-the-spear marketing tactics.
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