Growth Mindset vs. Comfort Mindset: How to Win by Doing the Hard Things
Is your mindset setting you up for success or keeping you complacent in your comfort zone? Our ability to do anything at a high level is governed by the actions we take every single day, and that’s driven primarily by our mindset.Â
Successful people make a sustained habit of doing the hard things consistently because they know they produce results. If we’re not challenging ourselves in the same way, we’re doomed to remain comfortable.Â
What are the differences between people who have a growth mindset, and people who have a comfort mindset? In today’s episode, I share why we can’t succeed without doing mindset work.
The best morning routines actually start the night before. If you go to bed with the right mindset, you’ve already set the stage for the next day.
Robert Syfert
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Three Things You’ll Learn In This Episode
- You don’t just need habits for your physical, mental and emotional health. You need rituals and routines for lead generation, follow up and accountability in your business.
- When we have a growth mindset, we create a baseline of performance that moves the needle, and we have a non-negotiable commitment to it.
- Success is about doing the hard things. If we’re not deeply connected to our ‘Big Why’, we won’t be able to stay consistent when the going gets tough.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The Pros & Cons of Seller Lead Follow-Up Systems
In real estate investing, the gold is in the follow-up. It’s a critical step in the marketing process and closing more deals, but how do we choose the right method?
There’s no such thing as a 100% perfect follow-up method, and whether we’re choosing phone calls, emails, or direct mail – there will always be a trade-off.Â
Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside?Â
In this episode, we talk about the pros and cons of different seller lead follow-up systems, and steps we can take to get the best of all of them.
From a deliverability perspective, direct mail wins, it gets into every mailbox guaranteed.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- The biggest downside to email marketing is deliverability. It’s getting harder and harder to get into inboxes because there are so many spam prevention methods.
- If your front-end marketing included direct mail, it also has to be a part of your follow-up sequence.
- You need to have phone follow-up as part of your marketing system, but it doesn’t have to be you or your salespeople doing it.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
How to Stop Being the Bottleneck to Growth in Your Business
When our businesses hit a ceiling, the knee jerk reaction is to attribute it to a lack of capital, resources, people, or the market.
What if the truth is a lot simpler and closer to home? What if you’re the limiting factor?Â
As the visionaries and owners of our businesses, there’s a highly profitable zone of tasks we need to work in. The time we spend outside that zone leads to less impact, less profit, and less freedom.Â
What are the telltale signs that we’re the bottleneck to our own business? How do we unlock massive growth through leverage?Â
In this episode, we dig into one of the biggest reasons investors fail to grow, and what to do about it.
Focusing on the things that are bringing in the revenue. Creating consistency, hiring people and getting out of your own way allows your business to scale.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- Leveraging the lower dollar value tasks multiplies our potential by leaps and bounds. We increase our own bandwidth for the revenue-generating activities that are vital to our success.
- Everything comes down to mindset. If we’re harboring mindsets and limiting beliefs that keep us busy in the wrong areas of our businesses, we’ll always be in our own way.
- It’s hard to have consistency in any system if we’re the only ones working it. Trying to do everything in the business creates a vicious start-and-stop cycle in our lead gen and conversion. How do we build a well-oiled machine that runs on efficiency?
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
What’s the Best CRM to Scale Your REI Business?
As real estate investors, our CRM is the most important piece for our growth and scalability, but picking the right one can be a challenge.Â
Do you choose a done-for-you system or something that allows you to code and build more integrations on your own? There is no one size fits all CRM – our choice is going to be heavily dependent on our needs, and how quickly we want to ramp up.Â
What are the considerations we have to make when choosing a CRM? What is the difference between a platform like Podio and our very own Touch?Â
In this episode, we discuss how to choose the right CRM for your needs and the vision you have for your business.
We’re built to allow you to scale super fast at your pace with everything you could possibly need.
Robert Syfert
Watch the Full Episode Here:
Three Things We LearnedÂ
- The CRM we choose is going to be dependent on how quickly we want to ramp up. Podio has a longer ramp up time because there are a lot of different elements to integrate into it.
- With Podio, you’re always going to need someone to maintain the tech and help you integrate new things as you start to scale or expand your operations.
- Touch allows for a super simple setup, and in turn allows you to focus on deals.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Paused Ads? How to Ramp Back Up
Marketing is the lifeblood of a successful real estate investing operation. When we stop marketing, people stop knowing what we do and we throw a spanner into our entire lead generation.Â
Sometimes we have to pause our marketing, and give ourselves the opportunity to improve something that wasn’t operating at 100%, but we can’t pause for too long.Â
It’s critical that we get our marketing up and running again, and whether it’s online marketing, cold calling or direct mail, we have to get into action.Â
What are the steps we need to take to get our marketing up and running again? In this episode, I talk about what you need to do after pausing your marketing.
If you’re not nurturing those relationships until they are ready to do business with you, you are wasting your marketing dollars.
Robert Syfert
Watch the Full Episode Here:
Three Things We LearnedÂ
- If you paused your lead generation, the first people you need to get in touch with are the ones who responded to the last marketing you ran. They are our best and warmest leads.
- When you set your marketing budget, make sure it’s an amount of money you’ll be comfortable not getting ROI on for 3 months.
- Don’t try to restart your marketing with every single channel. Focus your efforts on one channel or platform until you refine it and start doing it really well.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Why Data Stacking is the Secret Weapon of Successful Investors w/ Jeff Cohn
The most effective and successful marketing campaigns for real estate investors don’t happen by chance – they are the result of the right data, the right medium, the right message, and most importantly going after the right people.
The investors with the right tools are the ones who will win and scale, especially when they are backed by sophisticated marketing systems. Data stacking is one of the most powerful ways to zone into the avatar properties and sellers who will take action on our direct mail marketing.
What products do we need to be taking advantage of to scale? How can we clearly define the properties we need to be going after?
In this episode, we talk to CEO of KWElite and host of The Team Building podcast, Jeff Cohn. We share the tools that can help agents and investors market more effectively.
If you’re trying to speak to everyone, you’re actually speaking to no one and going after all the wrong people.
Robert Syfert
Watch the Full Episode Here:
Three Things We LearnedÂ
- Why direct mail still works so well
A lot of businesses are missing out on opportunities by just being digital. Direct mail is still a highly effective marketing channel, especially when it’s done with the right technology, the right software and targeted to the right people. Direct mail is the perfect way to generate seller leads that aren’t already actively listed with somebody. - The power of data stacking
Success in investing starts with the data we’re feeding our lead generation and follow up engine. Data stacking allows us to target people based on multiple pain points or points of value. Predictive analytics and data stacking gives us refined information and details so we’re not wasting our direct mail on the wrong people. - How the tools of investors also serve agents
The same data stacking tools that benefit real estate investors looking for off-market deals also benefit agents looking for homes to list. The same marketing channel used by investors can still bring in people who are more interested in listing traditionally than selling to an investor.
Guest BioÂ
Jeff Cohn, a nationally renowned speaker and host of The Team Building Podcast, is CEO of a tech-powered Keller Williams market center in Omaha, NE. As founder of Omaha’s Elite Real Estate Group, now kwELITE, he led his team from 70 to 700 transactions in 6 years, and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019.Â
Since beginning his real estate career in 2006, Jeff’s team has closed over 5,000 sales, totaling over $1 billion in volume. For more information visit https://www.kwelite.com and listen to the Team Building Podcast on your platform of choice.
Follow @jeffmcohn on Instagram.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The 3 Best Places to Look for New Seller Leads
To scale our operation, generate more leads, and grow our income, we have to learn, own and know a local market. But what happens when we’ve tapped out all the leads in our market of choice?Â
The answer is to expand in 3 specific ways.Â
If we’re doing a good enough job of collecting all the data, we’ll discover more houses that we can effectively target beyond our own local area.Â
How do we find opportunities in other locales? Can we successfully scale our business without having to learn a completely new market? In this episode, I share places you may not have considered for seller leads, and how to go after them.Â
There’s usually way more opportunities in the market you’ve chosen to do business in than you realize because you’re not expanding far enough.
Robert Syfert
Watch the Full Episode Here:
Three Things We LearnedÂ
- You don’t have to stay in the same zip code. Before considering another market, expand upon where you already are.
- Expanding into a new city should only be the option once you’ve exhausted the metro areas, suburbs and rural areas around your market of choice.
- Don’t go into a completely new market blind. Reverse engineer the market to see what’s selling so you know how to tailor your approach.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Fortune Favors The Bold In Real Estate Investing
Scaling an investing operation is a bold move, but it’s one worth making.Â
There are personal and business risks involved in scaling but they shouldn’t stop us if we lay the right foundation.Â
When we become more focused on the risk involved in scaling, we can hold ourselves back from propelling our businesses and gaining the freedom we seek.Â
How do we change our mindset and increase our readiness for scaling our investment operation? What are the limiting beliefs around hiring people, and how do they curb our growth?Â
In this episode, I share why we have to overcome our fear if we really want to take our businesses to the next level.
Making a tough decision and overcoming a fear is so much easier when we’re clear on why we’re doing it.
Robert Syfert
Watch the Full Episode Here:
Three Things We LearnedÂ
- Lack of time is one of the fears people have about being able to scale, which comes from the perspective of thinking we have to accomplish everything in our business.
- Even if you’re the best salesperson in the world, if you don’t hire other salespeople, it’s impossible to scale.Â
- Set a threshold for how much risk you’re willing to take. That way you cap your downside so you are free to take more bold action.Â
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The Keys to Success and Closing More Leads Right Now w/ Greg Helbeck
In this industry, we talk about marketing and generating leads, but if we can’t consistently convert those leads into profitable deals, we can become frustrated.Â
Leads need to become opportunities, and that only happens when we perfect our marketing. If we don’t know how to work leads, we will always lose money, but if we develop a system that helps us nurture leads effectively, success is guaranteed.Â
How do we reverse engineer our sales and marketing so we can reach our goals? What is the difference between leads and opportunities? How do we identify the opportunities in a pool of leads?
In this episode, entrepreneur, investor and owner of Velocity House Buyers, Greg Helbeck shares the secrets and tactics for closing more deals, and how to start seeing massive results.
At the end of the day, you’re a problem solver and you have to send out a lot of marketing to find the opportunities to solve the problems.
Greg Helbeck
Watch the Full Episode Here:
Three Things We LearnedÂ
- Why the bottom line is the number that matters There’s a lot of chest pounding about volume in this business, but if we want to move the needle, our focus needs to be the bottom line. When our priority is the long-term vision, we see beyond the number of transactions and become more concerned with profit. Think about the type of lifestyle you want to have, how much that will cost and what you need to do business-wise to fulfill it.
- The role marketing plays in our success The reason investors struggle to generate enough leads to scale their business is not putting enough money, time and resources towards marketing. If we aren’t pushing out enough marketing, it’s hard to build a real system. It’s also hard to get the feedback that helps us improve and double down on what’s working.
- How to be an effective salesperson
Our primary purpose as real estate investors is helping people solve a problem by selling a property. When we nurture and get into conversation with leads, we’re able to peel back the layers, and discover their pain point. Being an effective salesperson is about asking open ended questions and tailoring our approach to provide the solution.
Guest BioÂ
Greg Helbeck is an entrepreneur, investor and owner of Velocity House Buyers and host of the podcast, Pave the Way. His company Velocity House Buyers purchases real estate investments in the greater Hudson Valley region of New York and Dallas, Texas.
To connect with Greg follow @grego_37 on Instagram and listen to the podcast here or on your preferred podcast platform.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
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3 Ways To Increase Your Close Rate
Closing more deals allow us to increase our profitability and scale our investment operation, and investors are always looking for the next best tactic to do it.Â
There are no shiny new leads, magic lists, scripts, or contracts that will get you more deals if your fundamentals aren’t in place first.Â
There are 3 key dimensions we need to improve to increase our close rate, and all of them are actually easy to implement.Â
What mistakes are costing us valuable deals? How can communicating more effectively make us more efficient at closing deals? In this episode, I share the things you need to do today to start turning more leads into deals.
Follow up is the number one thing people lack, and why they don’t end up closing more deals. Â
Robert SyfertÂ
Watch the Full Episode Here:
Â
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Things We LearnedÂ
Closing more deals allow us to increase our profitability and scale our investment operation, and investors are always looking for the next best tactic to do it.
There are no shiny new leads, magic lists, scripts, or contracts that will get you more deals if your fundamentals aren’t in place first.Â
There are 3 key dimensions we need to improve to increase our close rate, and all of them are actually easy to implement.Â
What mistakes are costing us valuable deals? How can communicating more effectively make us more efficient at closing deals? In this episode, I share the things you need to do today to start turning more leads into deals.
