The Pros & Cons of Seller Lead Follow-Up Systems

In real estate investing, the gold is in the follow-up. It’s a critical step in the marketing process and closing more deals, but how do we choose the right method?

There’s no such thing as a 100% perfect follow-up method, and whether we’re choosing phone calls, emails, or direct mail – there will always be a trade-off. 

Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside? 

In this episode, we talk about the pros and cons of different seller lead follow-up systems, and steps we can take to get the best of all of them.

From a deliverability perspective, direct mail wins, it gets into every mailbox guaranteed.

Robert Syfert

Watch the Full Episode Here:

Three Things You’ll Learn In This Episode

  • The biggest downside to email marketing is deliverability. It’s getting harder and harder to get into inboxes because there are so many spam prevention methods.
  • If your front-end marketing included direct mail, it also has to be a part of your follow-up sequence.

  • You need to have phone follow-up as part of your marketing system, but it doesn’t have to be you or your salespeople doing it.

Join our Facebook group Real Estate Investor Beacon, which we created to navigate investing during the Covid-19 Epidemic. groups/ reibeacon/ 

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