In real estate investing, the gold is in the follow-up. It’s a critical step in the marketing process and closing more deals, but how do we choose the right method?
There’s no such thing as a 100% perfect follow-up method, and whether we’re choosing phone calls, emails, or direct mail – there will always be a trade-off.
Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside?
In this episode, we talk about the pros and cons of different seller lead follow-up systems, and steps we can take to get the best of all of them.
From a deliverability perspective, direct mail wins, it gets into every mailbox guaranteed.
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- The biggest downside to email marketing is deliverability. It’s getting harder and harder to get into inboxes because there are so many spam prevention methods.
If your front-end marketing included direct mail, it also has to be a part of your follow-up sequence.
You need to have phone follow-up as part of your marketing system, but it doesn’t have to be you or your salespeople doing it.
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