How Symbiotic Relationships Turn Trash Into Cash w/Chris Craddock

Most real estate investors have dealt with the frustration of old leads – but if we partner up with the right agents, we can convert those leads and make substantial cash. How can we build relationships with agents in our communities? What makes old leads such a great opportunity, and what kind of competition should we expect to see?

On this episode, Founder and CEO of The Redux Group and host of the Uncommon Real Estate Podcast, Chris Craddock shares how real estate investors and agents can create symbiotic relationships that turn trash into cash.

Real estate agents and investors should be working together – there are a ton of opportunities when we collaborate.

Gary Boomershine

Watch the Full Episode Here:

3 Things We Learned From Chris Craddock

  • As investors, we often have a lot of old leads that aren’t going anywhere. Instead of committing our time to them, we should be looking to collaborate with agents who have the knowledge and expertise to make the sale happen.
  • Investors should be building great relationships with agents, and vice versa. One way to do this is by ensuring we treat everyone better than we would expect to be treated: real estate is a small world, so be sure to help out wherever possible.
  • iBuyers are generally not interested in old leads – so we have to see this as an opportunity. If we’re able to partner with someone who knows how to sell our old leads, there is a ton of money to be made for all parties involved.

At the start of this episode, we heard how Chris Craddock managed to close 20 leads in March alone, despite the COVID-19 crisis. We also discussed why it’s important for investors and agents to collaborate, and spoke about how to structure financial incentives for those partnerships.

We also discussed:

  • The questions agents and investors should be asking every seller
  • How agents and investors can work together to help sellers find solutions
  • Why it’s important for agents and investors to create hybrid solutions for sellers

Guest Bio- 

Chris Craddock is the Founder and CEO of The Redux Group, and an agent at Keller Williams. He has won multiple Quadruple Platinum Awards through Keller Williams, and is a member of Gary Keller’s Top 100.

Chris also holds a Doctorate in Leadership, and on top of being a multi-millionaire entrepreneur, he is the host of the Uncommon Real Estate podcast. 

To find out more about Chris, head to:


Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit

The doorway to your financial freedom and pathway to success is literally one click away.

Our goal is to deliver you the best services and support for your needs today and into the future. As the first step in our relationship with you, we want to make sure that we deliver exactly what you need right now – nothing more, nothing less.

Let's Get Started

Please fill out your information below along with the business area you want to solve. Thank you!


By submitting this form you consent for to contact you via various communication channels, including phone, email, and sms, as necessary to support your inquiry.  You may receive occasional follow up and informational messages from us, but you can opt out of some or all communications at any time.  Opt out of calls verbally, email via our provided unsubscribe links, and SMS by replying STOP to any message.  SMS messaging and data rates apply.  SMS delivery frequency varies: up to 3 messages in month one and typically once per quarter thereafter.

See Terms of Service or email support at for any questions.

This is default text for notification bar
This is default text for notification bar