a man reads the best real estate investing book to learn from expert investors

The 7 Best Books on Real Estate Investing

You’re always learning every day. As you face new obstacles, your ability to overcome them stems from your knowledge of the industry and your craft.

However, while experience is still the best teacher, why not leverage the expertise of those who have come before you?

Fortunately, there are some incredible real estate investing books out there.

We’ve compiled the top seven that should be in your library right now. Whether you’re experienced in real estate or you want to learn before setting out, these are the titles that should be on your radar.

1. Traction: Get a Grip on Your Business

Written By: Gino Wickman

Published: 2012

Realistically speaking, this book is ideal for business owners of all kinds, not just real estate.

Gino breaks down the six core components of running a company, as well as the problems that all entrepreneurs face at some point along the way, such as personnel conflicts and inadequate growth.

One of the highlights of this book is the Entrepreneurial Operating System (EOS), which illustrates how you should be running your business.

Success starts at the top, so by mastering these solutions and methods, you can experience smoother operations, which can help your real estate investing move to a higher level.

Overall, you should look at Traction as a foundational book for yourself and your company. It’s one of the most valuable pieces of any entrepreneur’s library.

2. Never Split the Difference: Negotiating As If Your Life Depended On It

Written By: Chris Voss

Published: 2016

Although real estate does come with its share of stressful situations, you’ll likely never have to go through the rigors of a hostage negotiator.

Fortunately, though, you can learn from one by reading Never Split the Difference. Chris Voss used to be the best of the FBI, and his position gave him unique insight into the world of business negotiation as well.

When you think about it, real estate does use a lot of the same elements.

You need to work with buyers and sellers to get the right price and make sure that everyone walks away happy. Voss can help you become a master negotiator by teaching you the tools of the trade.

Difference outlines how to manage the negotiations you deal with every day, including how to build trust and get the right information from the other person.

These elements are essential when working in real estate, which makes this one of the best books for real estate investing.

3. The Sales Bible: The Ultimate Sales Resource

Written By: Jeffrey Gitomer

Published: 2003

To help ensure that your real estate business stays profitable and successful, you need a high-quality sales team.

However, if you’re not familiar with what it takes to be a good salesperson, then how can you make sure you’re finding and retaining the right people?

The Sales Bible covers everything about the process, from cold-calling to meeting clients.

Jeffrey outlines the 10 ½ commandments that every salesperson should follow, such as how to engage with clients, listen to them, and build a relationship.

Even if you think that you have sales techniques down pretty well already, the Sales Bible can elevate your skills. It’s also an excellent book to have on hand for reference for both yourself and your sales team.

4. The Hard Thing About Hard Things

Written By: Ben Horowitz

Published: 2014

While it would be nice to believe that you could experience nothing but success in real estate investing, the fact is that you will have setbacks from time to time.

In some cases, your business will have obstacles that seem like they could derail everything you’ve worked hard to achieve.

As an entrepreneur, you need to learn how to take the good with the bad and adapt yourself to both situations.

Ben Horowitz has been around long enough to learn a lot of things the hard way, so you can use his struggles to help you prepare for your own.

What makes this book an even better read is that Horowitz is both brutally honest about what to expect and makes his ideas easy to digest.

5. How I Raised Myself From Failure to Success in Selling

Written By: Frank Bettger

Published: 1992

Although The Sales Bible offers a lot of valuable insight and strategies for selling, it never hurts to get a second perspective.

Like Ben Horowitz, Frank Bettger experienced a lot of setbacks and hardship on the road to success, and this book outlines the rules of selling that he learned along the way.

We firmly believe that it’s best to learn from other people’s mistakes, and Bettger made a lot of them when he was a young salesman.

Some highlights from his book include how to conquer your fears, the power of enthusiasm, and the seven golden rules for closing a sale.

6. Half Time: Moving From Success to Significance

Written By: Bob Buford

Published: 2015

There’s a reason it’s called a “mid-life crisis.”

For so many people, and particularly entrepreneurs, there’s this moment when you start to scrutinize all of your decisions and how they have led you to where you are now.

Unfortunately, for a lot of individuals in this crisis, it’s easy to get overwhelmed and start scrambling without a goal in mind.

Buford helps you slow down and look at your life from a different perspective. Now is not the time to regret past decisions.

Instead, you want to evaluate what’s worked and what hasn’t. Then, you can start making changes based on that, as well as where you want to go next.

It’s just like halftime in sports.

You may be trailing behind your opponent, but by reassessing your strengths and weaknesses, you can adjust your gameplay strategy and come out swinging in the next half.

It’s never too late to make a change for the better.

7. Samurai Selling: The Ancient Art of Serving in Sales

Written By: Chuck Laughlin

Published: 1994

When it comes to books for real estate investing, Samurai Selling is definitely the most unique.

Books like The Sales Bible utilize modern situations and techniques to help you become a better salesperson.

In this book, however, Laughlin applies methods and beliefs employed by ancient samurai warriors.

At first, the two subjects may seem unrelated, but the fact is that samurai were dedicated to serving others and building personal character.

Even the word samurai means “one who serves.” It’s all too easy to focus on your own needs, particularly in business, but it can often help to put others first.

Real estate investing is all about building relationships with buyers and sellers, and the techniques offered by this book can help you understand how a service-oriented attitude can make a world of difference.

Start Reading Today, Start Building Tomorrow

Knowledge is a powerful tool in the entrepreneur’s toolkit.

Each of these books is valuable in its own right, and together, they can provide a comprehensive road map for success.

What makes this list even better is that you can apply different books to a particular point in your real estate journey. They are a resource you can refer back to again and again.