Mindset of a Scalable Investor: How to Wire Your Brain for Market Domination
When it comes to growth, expansion and scalability, most people are laser focused on systems and tactics – the things they can do to push forward. But it’s impossible to grow ANYTHING without expanding your current mindset.Â
What you think and what you believe always comes first. When you focus on tactics, you will inevitably hit a wall. However, when your mind is right and you are functioning at a high level, you can scale without limits.Â
How do you rewire your brain and restructure your life to support your scalable real estate investing goals? In this episode, I talk about why you need to think like a top investor before you can become one.
Systems are a necessity to scale, but your mindset has to come first.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- Mindset vs. tactics
The first thing people think about when they want to grow their business is tools and systems, but what has to expand first? - Why success starts with what we do everyday
How do you create routines, rituals and rewards that support your business, and make scaling inevitable? - How to put value at the center of your marketing
How do we craft a strong service offering and bring value to the seller?
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The Mind of a Great Investor: How to Set Yourself Up for Success by Controlling the Space Between Your Ears
The biggest limit to your growth isn’t in your business or your marketing – it’s actually between your ears.Â
At any level, the results you get come down to your mindset and your control of it. The most successful investors and entrepreneurs are masters of mindset – how can we achieve our own goals by emulating them?Â
In this episode, I talk about the biggest limit to your growth, and how to break your own ceiling.
Every little thing that occurs to us that is not positive creates limiting beliefs, and if we don’t deal with them, we think, look at information and make valuable decisions through a lens of trauma.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- The daily activities of a mindset master How do you free your mind of limiting beliefs, and tap into the fuel of successful investors through the actions you take everyday?
- How past experiences shape what we believe Why do our negative experiences turn into stumbling blocks to our growth if we don’t deal with them?
- Why you need to tap into your why What’s the one thing we can learn from children that will fuel our growth and mindset mastery?
Neighbourhood Prospecting: How Granular Do You Have to Get to Generate the Right Seller Leads?
When it comes to our prospecting efforts, there are two approaches we can take – general or targeted.
It’s easy to think that going general is better, cheaper and smarter, but that could contribute to a lack of results. Narrowing our focus and refining our data upfront will actually get us a higher return on our overall efforts.
But how narrow and targeted can we get? How can we achieve more by refining the kind of properties we go after?
In this episode, you’ll learn how to improve your marketing results by getting more specific.
When it comes to direct mail, the less you can do, the more highly targeted you are, the better your results will be.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- The key to finding the opportunities in our markets
How do we identify a good neighborhood that has a wealth of opportunities for both traditional sales and investing deals? - Why a targeted list leads to more opportunity
How do we get a better ROI by spending more time and money upfront to get the most whittled-down targeted lists? - When we should consider spending more on our marketing
At what point in the lead gen process should we consider spending money on tip-of-the-spear marketing tactics.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
The More Customized, the Better: Do You Need a Different Funnel for Each Type of Seller Lead?
Seller leads can be categorized into multiple buckets. But would you get better results if you tailored your campaigns and follow-up sequences accordingly?
The more customized our follow up the better, but that only applies to the key data points that actually move the needle in your marketing. Some details investors focus on are completely irrelevant to the transaction and their ability to serve sellers at a high level.Â
What are the things we need to customize in our campaigns and why? How do we shoot ourselves in the foot by customizing the wrong things?Â
In this episode, we discuss how to deal with types of seller leads, and if we should be treating each of them differently in our marketing.
Change up your communication based on something you found out while talking to them, not something you think you know based on the list they were on.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- What truly moves the needle in our follow up campaigns
The type of seller they are or what list they came from is an irrelevant data point. What do we actually need to focus on? - How to tailor your marketing to different transactions
Why do we need to customize our seller lead funnels based on the kind of service we’re trying to offer and the type of transaction they are looking for? - The importance of taking the seller’s lead in our communication
How do we make our follow-up more effective by matching the prospect’s initial communication?
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Skip Tracing: How to Find the Prospects No One Else is Talking to
Data is the key to any good lead generation and marketing strategy. Imagine how a higher level of search could help you go after the right leads from the start.
Skip tracing allows us to do just that. It provides us with the high quality data that puts us in front of sellers our competitors aren’t even thinking about. It can help us bring dead leads to life and create new opportunities.
How does skip tracing blow other search models out of the water? How can we leverage it to boost our investing business?
In this episode, you’ll learn how skip tracing works and how to use it effectively.
Most people see returned or undelivered mail as junk, but so many golden opportunities lie within that so-called junk. The money is made in the extra layers of work.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- How skip tracing supercharges your marketing
From a front-end marketing perspective, what’s better than having multiple ways to reach sellers? - Where skip tracing has the most power
Your competitors are casting aside undelivered and returned mail. How can you gain a massive advantage by bringing these dead leads back to life? - How to deal with sellers who ask us how we got their info
How does skip tracing help us handle the biggest objection investors get when they call someone?
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
Growth Mindset vs. Comfort Mindset: How to Win by Doing the Hard Things
Is your mindset setting you up for success or keeping you complacent in your comfort zone? Our ability to do anything at a high level is governed by the actions we take every single day, and that’s driven primarily by our mindset.Â
Successful people make a sustained habit of doing the hard things consistently because they know they produce results. If we’re not challenging ourselves in the same way, we’re doomed to remain comfortable.Â
What are the differences between people who have a growth mindset, and people who have a comfort mindset? In today’s episode, I share why we can’t succeed without doing mindset work.
The best morning routines actually start the night before. If you go to bed with the right mindset, you’ve already set the stage for the next day.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- You don’t just need habits for your physical, mental and emotional health. You need rituals and routines for lead generation, follow up and accountability in your business.
- When we have a growth mindset, we create a baseline of performance that moves the needle, and we have a non-negotiable commitment to it.
- Success is about doing the hard things. If we’re not deeply connected to our ‘Big Why’, we won’t be able to stay consistent when the going gets tough.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
How COVID-19 Has Impacted Landlords
In the past 13 months, there’s been a great deal of discussion about how the COVID-19 pandemic has impacted renters and induced great financial hardship. As of March 2021, the U.S. Census Bureau estimated that nearly 10 million Americans are behind on their rent payments.
More than a year ago, Congress signed the CARES Act, which included an eviction moratorium beginning on March 27, 2020. Covered tenants could not be forced to vacate, and landlords could not file notices to vacate properties until August 23, 2020.
CDC Director Dr. Rochelle Walensky then signed a declaration on September 4, 2020. This new declaration covered a narrower set of eviction protections, but it still protected renters unable to pay through December 31, 2020. It was then extended through January 31, 2021. And again through March 31…and then again through June 30.
Although these practices and protections are incredibly necessary for the health and safety of our country, landlords are now the ones in a difficult position. For the last year, they have been absorbing the burden, and many aren’t sure how much longer they can do it.
How Landlords Have Gotten Creative
- Rental forgiveness
While landlords generally aim to generate profits, some have cut their losses and temporarily lowered rates in order to meet their short-term financial obligations and not default on their loan.
- Postponement of payment
Some landlords have allowed tenants to postpone payments to be paid at a later date. The tenants will eventually pay either in a lump sum or in payments that are spread out in a set schedule.
- Short-term financing
Other landlords have opted to allow tenants to repay their missed payments when they receive government stimulus funds. They have also provided options to extend leasing agreements and then make payments at the end of the lease.
Why It’s Not a Long-Term Fix
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The Pros & Cons of Seller Lead Follow-Up Systems
In real estate investing, the gold is in the follow-up. It’s a critical step in the marketing process and closing more deals, but how do we choose the right method?
There’s no such thing as a 100% perfect follow-up method, and whether we’re choosing phone calls, emails, or direct mail – there will always be a trade-off.Â
Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside?Â
In this episode, we talk about the pros and cons of different seller lead follow-up systems, and steps we can take to get the best of all of them.
From a deliverability perspective, direct mail wins, it gets into every mailbox guaranteed.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- The biggest downside to email marketing is deliverability. It’s getting harder and harder to get into inboxes because there are so many spam prevention methods.
- If your front-end marketing included direct mail, it also has to be a part of your follow-up sequence.
- You need to have phone follow-up as part of your marketing system, but it doesn’t have to be you or your salespeople doing it.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
How to Stop Being the Bottleneck to Growth in Your Business
When our businesses hit a ceiling, the knee jerk reaction is to attribute it to a lack of capital, resources, people, or the market.
What if the truth is a lot simpler and closer to home? What if you’re the limiting factor?Â
As the visionaries and owners of our businesses, there’s a highly profitable zone of tasks we need to work in. The time we spend outside that zone leads to less impact, less profit, and less freedom.Â
What are the telltale signs that we’re the bottleneck to our own business? How do we unlock massive growth through leverage?Â
In this episode, we dig into one of the biggest reasons investors fail to grow, and what to do about it.
Focusing on the things that are bringing in the revenue. Creating consistency, hiring people and getting out of your own way allows your business to scale.
Robert Syfert
Watch the Full Episode Here:
Three Things You’ll Learn In This Episode
- Leveraging the lower dollar value tasks multiplies our potential by leaps and bounds. We increase our own bandwidth for the revenue-generating activities that are vital to our success.
- Everything comes down to mindset. If we’re harboring mindsets and limiting beliefs that keep us busy in the wrong areas of our businesses, we’ll always be in our own way.
- It’s hard to have consistency in any system if we’re the only ones working it. Trying to do everything in the business creates a vicious start-and-stop cycle in our lead gen and conversion. How do we build a well-oiled machine that runs on efficiency?
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
What’s the Best CRM to Scale Your REI Business?
As real estate investors, our CRM is the most important piece for our growth and scalability, but picking the right one can be a challenge.Â
Do you choose a done-for-you system or something that allows you to code and build more integrations on your own? There is no one size fits all CRM – our choice is going to be heavily dependent on our needs, and how quickly we want to ramp up.Â
What are the considerations we have to make when choosing a CRM? What is the difference between a platform like Podio and our very own Touch?Â
In this episode, we discuss how to choose the right CRM for your needs and the vision you have for your business.
We’re built to allow you to scale super fast at your pace with everything you could possibly need.
Robert Syfert
Watch the Full Episode Here:
Three Things We LearnedÂ
- The CRM we choose is going to be dependent on how quickly we want to ramp up. Podio has a longer ramp up time because there are a lot of different elements to integrate into it.
- With Podio, you’re always going to need someone to maintain the tech and help you integrate new things as you start to scale or expand your operations.
- Touch allows for a super simple setup, and in turn allows you to focus on deals.
Ready to discover the power of a 40 person marketing & sales team…WITHOUT having to hire a single person? To learn more, hear what members are saying, and see if you’re qualified, visit RealEstateInvestor.com.
